December 28, 2021
If you have a thriving ecommerce website, you understand that conversions are crucial to endurance.
First of all, you need to drive traffic to your e-store. Then you have to to convert that traffic into leads and sales.
Traffic is everything, after all, but it doesn’t forfeit the bills.
Without conversions, your e-store wouldn’t exist, regardless of the number of visitors.
Content Marketing Can Increase Your Conversion Rate Up To Six Times!
Content marketing is a great tool for branding. Companies plan and create different formats of content that viewers can consume to increase brand awareness, increase traffic, increase conversions, build brand loyalty, generate leads, increase sales, and more.
If you want to get closer to your e-commerce business goals via your content marketing strategy, this blog post would be perfect for you.
Are you wondering why your Ecommerce website requires a content marketing strategy?
If you’ve ever created content for your business, you’re half way to reaching your goal. But there are many obstacles in this path, such as huge competition caused by big companies, limited reach of your content, inability to develop proper content, etc. As a result, your business may not achieve the desired goals. Therefore, it is important to have a properly organized content marketing strategy.
In 2019 according to Statista, a survey was conducted amid marketers worldwide to determine the challenges in content marketing.
“Nearly 50% of the respondents said that their utmost challenges were creating content that generates quality leads and draws more traffic.45% of respondents recognized developing significant content as a challenge, while 44% of respondents identified improving its SEO performance was as a challenge.” (Source – statista.com)
Know let’s get to know how to improve your Ecommerce content marketing strategy!!
High-quality content attracts viewers to the content itself, without having to deal directly with it. This, in turn, informs them through your brand, builds belief in your company, and brings business to you. On the other hand, it’s not as easy as it sounds.
Let me inform you why.
Nearly 91% of marketers use content marketing to promote their business, and 77% of marketers have a defined content marketing approach for their business.
As the market is highly competitive and most companies develop and distribute content for their businesses, producing differentiated content that captures the attention of your target audience has become difficult and even more important.
Are you aware that there are over 152 million blogs on the internet and a new blog post is made public every half a second?
Also are you aware that 55% of marketers think blogging as their number one precedence for inbound marketing?
Therefore, it is obvious that blogging is the most prevalent content format on the web. Nevertheless content marketing isn’t just about blogging.
It’s important to bear in mind that consuming just one type of content is monotonous; never adding new ones, nothing fascinating to the blog can estrange your audience.
Identifying your audience is the key to dominating the market. They are attracted to them through a variety of creative formats, including introducing them to new ideas, addressing their needs, showing how your product solves their problem, and explaining why they should buy from you.
There are several other formats such as surveys, case studies, white papers, videos, opinions, product guides, introductory texts, and more. Customize your content in a variety of formats to convey your message efficiently.
Creating content is not enough! Content that has no purpose is of no value to the customer and has no benefit. Following a logical approach and conducting a keyword search is an important step in making your content easier to find and improving your ranking on your search page.
Search engine optimization can enhance the traffic to your website.
To improve content relevance and rank high on SERPs (Search Engine Results Pages), you need to include appropriate keywords in your content. However, avoid keyword stuffing as it will adversely affect SEO.
Also, when creating content, you need to be aware of title and header tags. These are because they are easy for the reader and for search engines to understand.
Backlinks are a great way to drive traffic to your ecommerce sites. The most common way to get backlinks is by guest posting. If you link your articles to high domain authority sites, this can be an efficient aspect in increasing your rankings. So, it is essential to incorporate your SEO and content marketing strategy.
One of the most vital decisions businesses forget to think about is how to distribute the generated content. You have to be sharp in your distribution choices; or else even the best content won’t deliver the results you want.
If you are writing an article and aiming to generate backlinks, it is advisable to post on guest blogs related to e-commerce websites as the generated traffic is significant to your business.
Correspondingly, each social media platform provides a different function.
If you want to advertise your content with videos and images, Instagram is the perfect platform. You can utilize the IG video feature to maximize engagement.
If you’ve caught up with other platforms and your e-commerce business is still in its infancy, you can use a platform like Pinterest, which is currently less competitive.
If you’re a B2B e commerce store, LinkedIn is ideal because its users are experts and you can find your target audience there.
Publish testimonials and ratings on your website to earn the confidence of your website visitors. Content marketing can be two-way method when small businesses create communities that support each other’s work.
Moreover, as more and more users use their mobile devices, make sure that your videos, emails, images, infographics, etc. are responsive and also adapts to mobile screens.
If you think email marketing is a long-forgotten way to engage with your customers, you need to reconsider. Artificial Intelligence (AI) has altered the face of email marketing and the way we do business.
Are you aware that email with personalized content offers a 6x higher transaction rates and are a great way to engage subscribers?
y sending e-magazines, newsletters, articles, videos, and more to your subscribers, you can build relationships with them and build trust in your brand.
Prompting customers to purchase a gift for a loved one on their birthday, celebrating an anniversary, or suggesting something they’d like to buy from a new addition from your e-store can make them feel that your brand cares for them.
Personalized emails should also include more than just a customer name, such as a catchy subject, an interesting headline, and, most importantly, a call to action that tells you what to do after sending the email.
What makes your business thriving is how much can your audience depend on your brand, and not just for your products but also genuine information.
op brands, large and small, endow in content marketing as it is crucial to staying competitive and attracting new business. Vision Global can provide a broad, all-in-one solution to boost your online selling presence, whether it’s to get more traffic with organic and paid searches or create exceptional content that meets marketing and sales goals.
